Keeping you one step ahead


It doesn’t matter what trade you work in, new trends will continuously evolve. Fashion is not just restricted to the clothing industry, and it is important to keep up with what hot, and what is not!

Web design is constantly evolving with designers coming up with new and innovative ideas to make their work pop. But with the ever-changing styles, it is hard to keep with what’s in, and what’s going in the bin. That’s where we come in. We have been trawling the internet to find the top 6 web design trends of 2021. While some are more radical than others there is something for everyone. You can be sure that by incorporating a few of these trends, your click-through rates will be off the charts!

Having pondered on the positives and negatives of both arguments I have concluded 6 elements that are important to consider.

Smooth Move

Yes, you heard us. Say goodbye to our right-angled friends, this year it’s all about smooth edges. Not a corner in sight! With the stress of 2020, we all need a moment to just chill out. Using circular shapes on your web pages creates fluidity within the page. Crafting a more relaxing experience for your guests. Because your website is promoting a more organic customer journey, they are more likely to stay on your page. Ultimately this will improve your conversion rates.

Circular and smooth shapes are a great way to highlight the information you wish your clients to know. You can gently draw their attention to certain parts of your page, without them even realising. This is a great way to attract them to new products or call to action without making them feel overwhelmed.



As technology progresses, we are spending more and more time on our devices. Whether we are out and about or relaxing at home, our devices are always there. Because of this, we must adapt to make browsing as comfortable for the consumer as possible. With the short days of the winter months, we are spending more time in the dark. Piercingly bright screens can bring on headaches as well as fatigue and strain our eyes. This makes our viewers feel irritated and unable to concentrate on the information we are showing them.

Because of this, we are seeing a rise in websites moving to dark mode. Simply put, dark mode uses low light interfaces and darker colors with lighter writing. This is a stark contrast from the bold colors we are used to seeing.

The mysterious appearance creates a sophisticated feel that allows you to highlight specific areas of your website with contrasting colors. That way you can subconsciously drive audiences to your CTA’s, maximizing your conversion rates.

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky


Year after year we have notices the rising popularity of web-based animation trends. These can be anything from particle backgrounds to micro-interactions. But as design technology evolves, we are seeing 2021’s becoming more complex than ever. By separating the page dimensions into background and foreground, it has allowed the parallax to come into fruition.

This effect is an optical illusion, giving the impression that objects in the foreground move faster than the image in the background. This is an effect we see every day, such as the scenery passing by when you are sat in the car. When you view this on a webpage our mind can’t comprehend it, making it appear surreal.  This immerses the viewer into the content, in a similar way to theatre performances. The parallax gives a live element to the page, drawing the user into the information through the use of engaging content.



The most critical moment of a user’s journey is the onboard process. This is the amount of time the user visits the landing page for. They will either feel fully engaged, or indifferent to the content, and it is a fine line between the two. That is why the content of your website must be thought through and easy for people to engage with. No one wants to sit reading through description after description of products. They want you to cut to the chase. Because of this, we are witnessing increasing numbers of businesses using questionnaires to engage their audiences. Gaining information from their potential clients whilst interacting with them. These quizzes will ask personable, multiple-choice questions that enquire about the likes and dislikes of the visitor. This means that the company can create a tailor-made experience by suggesting products that they are interested in.  

This service will enable you to collect valuable information about your visitors whilst delivering quality service. They are far more likely to have a positive customer experience and more likely to choose your services. It is no surprise that as we enter 2021, we are seeing more and more websites adopt this method.


Colour schemes in web design have been edging towards gradients over the past few years. As we enter 2021, we are seeing more color transitions than ever before. Advances in technology mean we can do so much more with color contouring, making it more lifelike and eye-catching. Clever use of colour creates a three-dimensional look as if you could reach right into the screen and grab the product. This trend creates fully engaging content that is capturing the attention of its viewers. But how do you do it?

The look is created through layers of shading to give a 3D feel to the flat icons we are so accustomed to. While we have been seeing this on apps for a while, 2021 will see a rise in webpages adopting this style. Swapping out the perfect neat transitions of color for something a little more natural. All in all, it’s looking like 2021 will be the year of realism for the future of web design.


Who doesn’t love a throwback! Within any industry we see things come back around, and marketing is no different. Like a good old pair of mum jeans, retro fonts are making their comeback for 2021. But they may not be quite as you remember…

Throwback typography has had a bit of a revamp over the years.  We are now being presented with a stylised version of the old classics. The merging of old and new font creates a futuristic, retro hybrid that we are obsessed with! Giving these stale old fonts a new lease of life. This new trend is giving a nod to the past whilst feeling very of the moment. A fun trend you will be sure to see more of as the year progresses.


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