SHOULD I MAKE MY WEBSITE SECURE?
You already know the answer…
In an attempt to make the internet a safer place Google Chrome will begin warning users when a website is not using a SSL certificate to encrypt information.
For the majority of websites there is no need to have a secure connection. No private information is being passed and the normal HTTP protocol is absolutely fine, however if you are taking personal information such as credit card details and passwords a SSL is a must.
WHAT’S GOING TO HAPPEN?
Google Chrome will begin to show ALL websites which are not on a SSL as ‘Not secure’ which means your website may look broken (at best) or unsafe (at worst). This will likely affect user experience on your website and your conversion rate.
HOW CAN I SOLVE THIS?
Once all the work is completed and your site is switched over you will have a nice and shiny padlock next to your URL.
ARE THERE ANY OTHER BENEFITS?
Google has pushed the importance and urgency of switching to HTTPS by using it as a ranking factor in its search algorithm. While the uplift in quality sent to Google because of the switch to a SSL is minor, if your competitors aren’t doing it then you could gain a small advantage.
SO WHEN WILL ALL OF THIS HAPPEN?
Google are reporting that they are rolling this out in three phases.
- Starting January 2017 Chrome 56 will label HTTP pages with password or credit card form fields as ‘Not secure’
- In further releases, HTTP warnings will be extended
- Eventually they will label all HTTP pages as non-secure and change the security indicator to a red triangle
HOW MUCH WILL IT COST?
The Internet Security Research Group has launched an online initiative called Let’s Encrypt which is a free, automated, and open Certificate Authority. They provide free SSL certificates which can be applied to websites (previously £50 – £350 a year).
The cost will come from making sure your website is ready for the switch and that all pages are working correctly once the SSL is installed. If you’re unsure I would recommend talking to someone experienced with the process to help you along (like us).
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